The brief required to create a brand expression booklet, based on the previous work my group and I had done. The process up to this final piece was to find an area that needed to be re-energised and rebranded and the area that the group chose was Harbour Town in the Docklands. The areas I worked on in this brand expression booklet are the way-finding and the end user experience. The programs used were Photoshop, Illustrator and InDesign.
